Swister’s execution plan encompasses key activities focused on product development, marketing, customer acquisition, value proposition, traction, and cost leadership.

• Product Development: Swister has achieved a TRL of 8, showcasing real-world success. With autonomous operations and full control over source code, it ensures scalability and agility. Its internal IT team enables rapid development and deployment of new finance applications.

• Marketing Plan & Customer Acquisition Strategy: Swister utilizes various marketing strategies, such as Swister Lounges for wealth managers, cross-pollination between apps, and collaboration with shop owners. Sales channels like roadshows and industry networks aim to expand the investor base for 3D funds. The commercial approach focuses on a hub-and-spoke model, triple leverage strategy, and strong financial model executed by Tier 1 bankers and asset managers. 

• Value Proposition: Swister offers a comprehensive financial framework, advanced software systems, an extensive network of fund and wealth managers, a focus on High-Net-Worth (HNW) clients, and eliminates commissions through Swister Pay, forming its value proposition.

• Traction: Despite being pre-revenue and having only an MVP, Swister has made remarkable strides. It has refined product development, protected intellectual property through SIAE, and gained recognition for its team’s expertise. With strategic partnerships and a clear go-to-market strategy, Swister is positioned for future growth.

Cost Leadership: Swister achieves operational efficiency through maximum vertical integration, minimal reliance on external intermediaries, streamlined processes, and commercial efficiency optimized through data leverage and internal tool development.