EXECUTION

Product Development

With a Technology Readiness Level (TRL) of 8, Swister’s systems are fully developed, thoroughly tested, and validated for deployment, ensuring their reliability and effectiveness.

Key strengths of Swister’s technology include:

Scalability: Comprehensive control over the source code and autonomous operation with minimal external API links (only three) enhance efficiency and flexibility, allowing for streamlined operations and adaptation to market demands.

Internal Expertise: Swister relies on its in-house team of IT developers, enabling rapid response to market needs and quick development and deployment of finance-related applications within 4 to 5 days. This agility is essential in a dynamic market landscape where responsiveness and innovation are critical.

Technologies Used by Swister:

  • Online Payment Processing
  • Peer-to-Peer Networks
  • APIs (Application Programming Interfaces)

Looking ahead, Swister aims to stay competitive by continuously enhancing its offerings. The company plans to introduce new features to Swister Voice, its communication platform, aligning with industry standards and customer expectations. This commitment to innovation ensures Swister remains at the forefront of technological advancements, meeting the evolving needs of its users and maintaining its competitive edge in the market.

Marketing Plan & Customer Acquisition Strategy

Marketing Plan

  • Clustered Wealth Manager Hubs: Swister clusters associated wealth managers within Swister Lounges, serving as focal points for high-net-worth individuals (HNWIs). These lounges enhance brand visibility and establish Swister as the preferred financial services provider for affluent clientele by fostering strong relationships with wealth managers.
  • App Integration for Enhanced User Experience: Swister integrates functionalities across its primary applications, creating a seamless user experience that encourages users to explore additional services. For example, Swister Pay users can effortlessly access investment opportunities through Swister’s 3D funds, enhancing engagement and retention.
  • Mutually Beneficial Partnerships with Shop Owners: Swister partners with shop owners to expand market reach and boost customer acquisition. These partnerships provide mutual benefits, such as exclusive promotions for Swister users at partner establishments, driving foot traffic to shops and increasing brand awareness and customer acquisition for Swister

Sales Channels

  • Retail Association Roadshows: Swister will conduct roadshows for retail associations to showcase and educate potential customers about investment opportunities in its 3D funds.
  • Industry-Specific Broker/Dealer Networks: Collaborating with industry-specific broker/dealer networks, Swister aims to reach investors seeking opportunities within these communities.
  • Affiliated Asset and Wealth Managers: Utilizing its network of affiliated asset and wealth managers, Swister will introduce 3D funds to their clients, with managers recommending opportunities based on clients’ goals and risk profiles.
  • Swister Mediators and Ambassadors: Engaging mediators and ambassadors to promote 3D funds, facilitating introductions to potential investors through their networks.
  • Events in Swister Lounges: Hosting events in Swister Lounges to provide face-to-face interactions with potential investors, educating them about investment products and building relationships.

Commercial Approach 

The Swister’s commercial approaches and logic form the foundation of Swister’s business model and marketing strategy, aimed at driving growth and achieving its objectives

  • Hub & Spoke Model:

This strategy focuses on the symbiotic relationship between Swister Pay and its affiliated merchants or business associations. By leveraging the merchant’s extensive network of potential end-users, Swister aims to increase its user base. Merchants benefit from savings on transaction fees, incentivizing them to act as mediators or representatives for Swister.

  • Triple Leverage:

Swister plans to capitalize on the end-user’s journey through three key stages. It begins with providing an innovative alternative to freeware messaging platforms with Swister Voice, followed by introducing users to its low-entry e-wallet. Finally, a subset of users is targeted for investment in Swister 3D funds, leveraging the company’s diversified offerings.

  • Strong Financial Model:

Swister’s investment strategy is executed by a team of Tier 1 bankers and asset managers, ensuring a well-examined and robust approach.

Value Proposition

Comprehensive Financial Framework:

  • Unlike many fintech players focusing solely on user-friendliness and data analysis, Swister offers a holistic financial framework.
  • Swister’s emphasis on finance and fund management skills sets it apart in the algorithmic battle within the fintech landscape. 

 

Advanced Software Systems: 

  • Swister boasts highly valued software systems with numerous innovative features, enhancing its competitive edge.
  • These systems go beyond existing solutions by incorporating unique functionalities tailored to meet evolving financial needs.

 

Extensive Network of Fund and Wealth Managers: 

  • Leveraging a vast network of highly ranked fund and wealth managers, Swister ensures expertise and ingenuity in fund management.
  • This network enhances Swister’s ability to offer sophisticated financial solutions and personalized services to its clients.

 

Focus on High-Net-Worth (HNW) Clients:

  • Swister’s focus on HNW clients, facilitated by its current networks and dedicated lounges, sets it apart from typical fintech players.
  • By catering to the needs of HNW individuals, Swister delivers tailored financial solutions and premium services, fostering client satisfaction and loyalty. 

 

Elimination of Commissions: 

  • Swister Pay distinguishes itself from competitors by not charging commissions, offering a cost-effective alternative for users.
  • This zero-commission model contributes to Swister’s appeal among users and enhances its competitive positioning in the market.

Minimum Viable Product

Swister has made significant strides, despite being a pre-revenue company with just an MVP. The company has achieved notable milestones in product development, including the completion and refinement of its MVP. Swister’s commitment to innovation is clear through its technological achievements and the deposition of source codes with the Italian Copyright Collection Agency (SIAE), safeguarding its intellectual property. The founding team’s expertise and industry recognition bolster confidence in Swister’s potential. With strategic partnerships in the pipeline and a clear go-to-market strategy, Swister is poised to capitalize on market opportunities and drive future growth.

Cost Leadership

  • Operational Efficiency: Swister maximizes vertical integration in financial operations, reducing reliance on external intermediaries and costs, thus boosting operational efficiency.
  • Interconnection: Swister simplifies processes by using fewer intermediaries, reducing complexity and costs compared to traditional platforms.
  • Commercial Efficiency: Swister’s commercial success stems from its expansive freemium and 3D Trading network, optimized through data leverage for targeted growth strategies.
  • Data Leveraging: Partnerships, like with Rome’s LUISS University, enhance Swister’s use of data for strategic decisions, optimizing density per region and segment.

Internal Tool Development: Swister’s proprietary tool measures commercial network efficiency, improving resource management and optimization within the organization.

Investors are notified that:

a) The forecast and corporate schemes contained herein, including all assumptions and data, must be interpreted
as a speculative model of a potential investment strategy.
b) Potential disputes are to be exclusively submitted to the Common Court of Justice of Curaçao.
c) Special attention must be paid to the section “Important notice”.

I understand

Scroll to Top